Five development trends of domestic flooring industry are becoming more and more obvious

Five development trends of domestic flooring industry are becoming more and more obvious

The 20th China International Ground Material and Paving Technology Exhibition (DOMOTEX asia/CHINAFLOOR) ended in March this year at the Shanghai New International Expo Center. After 20 years of leapfrogging and development, China International Ground Material and Paving Technology Exhibition has been the vane of the industry, which has a forward-looking future for the development of the industry. The flooring industry as one of them, its development trend and production technology has been the industry's concern. According to the exhibition dynamics, it reflects five major development trends of the floor industry.

The 20th China International Ground Material and Paving Technology Exhibition (DOMOTEX asia/CHINAFLOOR) ended in March this year at the Shanghai New International Expo Center. After 20 years of leapfrogging and development, China International Ground Material and Paving Technology Exhibition has been the vane of the industry, which has a forward-looking future for the development of the industry. The flooring industry as one of them, its development trend and production technology has been the industry's concern. According to the exhibition dynamics, it reflects five major development trends of the floor industry.

1. Highlighting the design has become the consensus of the flooring industry.

With the younger consumer groups, flooring manufacturers pay more and more attention to personalized design. The traditional 900-1200mm length is still stubborn, but more popular designs make flooring change traditional thinking to two directions. Small size to the character spelling, fish bone spelling, polygon, diamond and other personality patterns development. Large size to more than 1800mm length development, longer and wider board to improve the overall visual effect after paving. The design elements such as wood color difference and wood grain mixing, double, multiple and cross-cutting wood grain are used to highlight the design sense and pursue the rebalance of function and aesthetics.

At the same time, learn from the international trend of home design, not only focus on a single product design, but also consider the overall space collocation. Floor color is more and more close to Europe and the United States, more cold color and change of color to replace the traditional standard red and yellow. Personalized color, simple, atmospheric cold grey system is becoming more and more popular. In terms of style, size and shape, polygonal special-shaped panel patterns and long and wide panels are becoming more and more mainstream. Therefore, the development of flooring will get rid of the shackles of the inherent style and rebuild the overall space and personalized appeal has become a trend.

2. Science and technology and environmental protection have not been weakened.

From traditional solid wood flooring to solid wood composite flooring, flooring industry is constantly improving the wood processing technology to make the flooring more stable. Through improving the drying moisture control, adding special reagents, and changing the traditional flat fastening to mortise and lock structure processing process, flooring industry practitioners have been working hard to solve the problem. Deformation of product floor, seam, expansion, abnormal sound and other terminal customers feedback the most.

With the improvement of living standards and the enhancement of environmental awareness, the pursuit of a green lifestyle is becoming a worldwide trend. On the site of China International Exhibition of Ground Material and Paving Technology, many flooring enterprises always emphasize "green production" and define it as the most distinctive part of corporate culture.

Over the years, the extensive development mode of China's flooring industry has made the environmental carrying capacity reach or close to the upper limit. It is necessary for domestic flooring enterprises to draw lessons from international scientific and environmental protection concepts. "Green" is the bright color that gives the floor industry high added value and new vitality. It is necessary for the flooring enterprises to develop environmental protection transformation.

3. The tuyere of domestic wood flooring is the floor of warm solid wood.

As the main force of wood flooring industry, three-layer solid wood flooring and multi-layer solid wood composite flooring are favored by the market because of their good product performance and characteristics, which promotes the healthy and stable development of the whole wood flooring industry. But at present, the main air outlet of domestic floor is to publicize floor heating solid wood flooring. While catering to the recognition of the traditional consumer market for floor heating solid wood, it also increases the audience of high-end floor heating customers.

According to manager Li, head of Shanghai Exhibition Wood Flooring Business Department, the wood floor plan for 2019 is four pavilions, of which E3 is positioned as a floor heating hall, and the organizer will make every effort to promote the popularity of floor heating in domestic consumption.

4. The explosive growth of PVC plastic floor

Through China International Ground Material and Paving Technology Exhibition, PVC flooring represented by SPC, WPC and LVT also showed explosive growth, which is leading the rapid development of market consumption trend. Although SPC flooring has just started in the domestic market and is currently only used in the field of hardcover housing, with the guidance of national policy and the promotion of SPC flooring, the domestic market will usher in the spring of development in the next three years. With the change of Sino-US trade relations, China's large foreign trade flooring factories are likely to turn to Southeast Asia. Home, but the market demand in Europe and the United States will not be reduced, and the domestic SPC flooring in the United States has not yet started, for this reason, the market prospects of PVC flooring are promising.

5. Optimizing Resource Integration and Gathering Competitive Advantages

According to the on-site research and development of Shanghai Exhibition, a few high-quality enterprises have formed competitive advantages in brand, R&D, quality, safety and cost by continuously strengthening R&D and design strength, strengthening quality control, improving environmental protection standards, improving marketing network construction, increasing brand publicity and expanding production and marketing scale. Flooring industry presents a trend of centralization to superior brand enterprises. On the one hand, superior enterprises can extend to the upstream and downstream of the industrial chain, such as strengthening brand building, expanding base material processing base and even raw material forest base, in order to earn higher profits.